I’d bet a million dollars you guessed correct

[badsha00313]

To start, develop a unique branding and always stay ‘on brand’
Before you can be recognized as a brand, you must do two fundamental things: create a unique brand and avoid deviating from that brand. Start by clearly defining your brand's mission, vision, and values. Develop a distinctive brand voice and personality that resonates with your target audience. Use this identity consistently across all touchpoints, including your logo, website, social media profiles, packaging, and marketing materials. By ensuring a cohesive and memorable brand image, you increase the likelihood of staying top-of-mind with consumers.

Here’s a great example of a brand titan doing everything right. Can you recognize who these images belong to without any context other than the images themselves?



it’s Target. And when it comes to brand awareness, they’re phone number lead writing the book. Their clean, bright, and modern vibes permeate everything Target touches, from their website, to their social media content, to ads, and even in-store experiences.

You may or may not have the marketing budget of a brand like Target or some of the other major household names. Regardless, here are a few strategies that will help you build your brand’s awareness and ultimately boost sales.

Increase time-on-site
It goes without saying that the longer time you spend doing something, the more you’ll remember it. By keeping visitors on your website - wallpapered with your logos, carefully curated copy and product offerings - they will remember your brand more than if they bounced right away.

There are a number of ways to increase time-on-site. To start, let’s talk about pop-ups. A hugely popular method in increasing time-on-site is with a strategically placed and triggered pop-up. Create a timed pop-up or even a pop-up that is triggered when the user is about to exit the page.

In this unique example, a retailer teases an upcoming sale and tells visitors to “prepare their cart”. The promise of 50% off would surely convince me to stay and look around. No doubt it helped convert loads of new customers.