It's a significant indicator of content consumption

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Time on page measures the duration a user spends actively engaged with a specific page. and interest. A high time on page for a blog post likely signifies that users are finding the content valuable and engaging. Conversely, a low time on page on a crucial product detail page might indicate that users aren't finding the information they need quickly or that the page isn't compelling enough to hold their attention.

Studies have shown that websites with engaging content see an average whatsapp number list time on page that is 35% higher than those with less engaging material. However, context is again important. A short, concise landing page designed for quick conversions might naturally have a lower average time on page than a long-form article.

Exit Rate
Exit rate, while related to bounce rate, provides a slightly different perspective. The exit rate shows the percentage of visitors who leave your website from a specific page, regardless of how many other pages they visited beforehand. Analyzing exit pages helps pinpoint the stages in the user journey where users are most likely to abandon their interaction.

For example, a high exit rate on your shipping information page might indicate concerns about shipping costs, delivery times, or a lack of transparency in the shipping process. Similarly, a high exit rate on a form submission page could suggest usability issues or concerns about the information being requested. Identifying these exit points is crucial for understanding where potential conversions are being lost.