HubSpot forms and workflows

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Senders can maintain good standing by avoiding risky practices, using authentication america phone number list methods like SPF and DKIM, and sending messages subscribers have agreed to receive. Keeping positive sending habits improves the chance that messages will avoid the spam folder and reach subscribers' primary inboxes.



Email Warm-Up: Building Sender Reputation
Good email delivery starts with sender reputation, proper domain setup, and how the mailbox interacts with others. These factors decide if emails land in the inbox or get filtered out as spam.

What Is Email Warm-Up?
Email warm-up is the practice of slowly increasing the number of emails sent from a new mailbox. This helps the sender build a trustworthy history with internet service providers. Without warming up, sending a large number of emails from a new address often leads to messages being flagged as spam or blocked.

The process usually begins by sending a few emails to different contacts. As messages are exchanged, the reputation grows. Over time, as positive engagement, such as replies or clicks, continues, the sender gains credibility. Different types of interactions, like opening emails or marking them as important, also help the process.