Care/of’s awesome quiz wouldn’t do them any good if they didn’t have lots of traffic flowing into their website. Let’s see how Care/of builds demand for their vitamin and supplement bundles using several marketing channels.
2.1. Content marketing strategy
Using your expertise to build authority in your industry is the key to demand generation.
You want to be the first solution that consumers find when they encounter a problem. That gives you the chance to shape their ideas about what the ideal solution is, which means that you’ll be the first brand they think of when they’re ready to make a purchase.
Care/of does a great job with creating content and building authority. First of all, they drive a lot of traffic to their website by covering more than 43K organic keywords:
This helps them rank well on uae consumer email list Google whenever potential customers search for common questions about vitamins, their health benefits, and other topics like healthy habits.
Their top pages are articles covering topics like “vitamins for fatigue,” “supplements for men,” or “what vitamins I should take.”
Their articles are detailed and they’re backed up by lots of research, so visitors have the feeling that they’re getting reliable information instead of just marketing messages.
A blog article on Care/of's website
Care/of makes sure to link to the products they mention in their articles, and there are also CTAs at the end of each article that encourage readers to take their quiz (as mentioned before, this is their main CTA across the entire website).