The Farmer’s Dog’s search keywords

[Shakil1984]

The Farmer’s Dog’s main target audience is made up of dog owners who currently feed their dogs the typical, highly processed pet foods that are full of preservatives.

The main task of The Farmer’s Dog’s content marketing team is to educate this audience about the benefits of fresh food for their dogs.

Their educational blog, which they call the “Digest,” is a great way to do this.

The Farmer’s Dog blog
They cover keywords like “dog taiwan consumer email list throwing up yellow” or “how to potty train a puppy,” targeting dog owners who are looking for information. Once these people look at The Farmer’s Dog blog as an authority, they’ll be more open to buying from them.

For many readers, their visit to the Digest blog might be the first time they realize that there are fresh meal options available for their dogs.

They also make an effort to convert blog visitors by offering them 50% off on the first trial purchase:

A post on The Farmer’s Dog blog
6. Use social ads to reach your target market
The Farmer’s Dog also uses Facebook Ads to target a much broader audience. Social ads offering a 50% discount have helped increase their sales by 57%.

Their strategy includes retargeting as well as using lookalike audiences.