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In this final article in a series of three , we share some of the findings from the sixth 'What's happening online' study by Ruigrok | NetPanel, in which we look at the most important trends in online communication. This year, 1,053 Dutch people aged 18 and over (representative by age, gender and education) were interviewed about their online behaviour. This article focuses on the use of mobile internet.
In general, we see that banking and information searches are done online on a large scale, almost list to data nine out of ten people use the internet for this. Higher educated people search for information more frequently than lower educated people; 72% of higher educated people indicate that they often search for information online, compared to 44% of lower educated people. Furthermore, there is a relatively high percentage that reads news online, orients itself on the purchase of products and buys products online . In addition, it appears that more than eight out of ten people use social media . Compared to 2011, there are no differences in online behaviour.
To what extent do you do the following via the internet? (n=1053)
Smartphone vs. tablet
Although many banks now have an app and/or a mobile website, we see that arranging banking matters only just appears in the top 5 of most performed activities on the smartphone and is not in the top 5 for the tablet. This is striking, since this is the most performed activity in general internet use.