The step to e-commerce
The Fancy goes a step further than Pinterest. The social platform offers users the opportunity to collect inspiring, stylish or fun product images. Users can share interesting products with each other and then 'fancy' each other's items. The Fancy does not have boards where the images are placed, but works on the basis of streams. Only what the user has marked as 'fancy' ends up in there.
The site offers users the possibility to browse through a stream of products and discover new products. In addition, the user list to data can buy these items directly without leaving the site; one of the big differences with Pinterest. Another big difference is that users can unlock special deals. The Fancy links users to transactions, which allows a user to get extra discount on items that he has marked as 'fancy'. In this way, The Fancy forms a new and fast-growing sales channel for retailers. A platform that is definitely worth keeping an eye on.
The Fancy
Favorites
Social discovery on Facebook is also not standing still. Glimpse is an app that cleverly uses Facebook data. For example, the app makes it possible to browse through various products that are tailored to the taste of the user. The app presents products from brands that users or their friends have liked or products that are currently hot.
Facebook users like a huge amount of products every day and more than 70 percent of e-commerce sites have a like button integrated on their site. A Glimpse user can use this Facebook button to save products as favorites on his Glimpse page. Glimpse only shows products that can actually be purchased. In addition, the user can receive an email alert when the product is on sale.