Worth $715 million. Over 100 million users, 67% under 34. And over 4 billion photos. Instagram is hot and happening! No wonder more and more social media marketers are starting to see its value.
Instagram as a marketing tool
The use of Instagram as a marketing tool is still in its infancy in the Netherlands. There is interest, but actual use is lacking. That it can be effective has been proven several times by American and English brands and companies. Could it also list to data be possible in the Netherlands? Of course! For that, you need to know what makes Instagram special and what you should pay attention to, what has been done in the field of marketing and what is possible in the Netherlands.
And no, it’s not the filters. As with all social media and tools, you can only understand what makes Instagram so much fun if you’ve been using it frequently for a while. My account dates back to October 2010, the month Instagram launched, and I’ve since gained a significant number of followers (+25,000) and posted photos (489). I can say with a fair amount of certainty that what makes Instagram addictive is the community: socializing with fellow fanatics all over the world.
That I am not alone in this is proven by the many different communities that have formed in New York and Virginia, but also the Netherlands. These communities have certainly not gone unnoticed by brands and are, in addition to individual influential Instagramers, often used for influencer marketing .
Influencer marketing on Instagram
Below are some international and national successful examples of influencer marketing on Instagram.
International: InstagramNYC
InstagramNYC is, of course, the Instagram community that originated in New York City. As one of the first communities, it is also the best-known and largest in the world. So-called instameets are regularly organized in different neighborhoods, where a hundred participants take a walk, socialize with each other and make Instagrams. Eyewear brand Warby Parker saw InstagramNYC's walks as an ideal way to create awareness for the brand on Instagram. In January, marketing managers organized a Warby Walk where participants could walk around the city with a pair of glasses in their pockets to take pictures, and then visit a party at Hotel Gansevoort .
Of the 100 participants, a few had more than 100,000 followers, but the average w