pipeline metrics
these metrics, like how quickly a lead moves through the pipeline and how many leads are in the pipeline at any given time, offer a view of how successfully a rep is selling. It can reveal obstacles that cause deals to stall and help you manage rep workload to ensure they have enough — but not too much — to focus on.
Conversion rates
a critical measure for both sales reps and managers, conversion rates show you the rate at which leads are stage in the sales process to another. By analyzing these rates, sales reps can refine their approaches to improve actions in specific stages. For example, a rep may choose to add follow-up emails after afghanistan phone number list the sales call stage to ensure prospective buyers remain engaged.
Average deal size
this metric provides insight into the typical value generated per sale. Ultimately, this guides sales managers in strategic planning, setting revenue targets, and identifying lucrative market segments for focused engagement.