Timing is crucial in SMS marketing because of the immediacy of messages. Consider these best practices:
Avoid sending messages too early or late: Generally, send between 9 a.m. and 8 p.m. to respect customers’ schedules.
Align with time zones: For national or global audiences, segment by time zone.
Leverage event-based timing: Send promotional messages aligned with holidays, sales periods, or specific events.
Consider purchase cycles: Send reminders or offers when customers are most likely to buy.
Step 4: Crafting Effective SMS Copy
SMS copywriting requires precision. With a limit of 160 characters (or slightly more for bulgaria phone number list concatenated messages), every word counts.
Key Principles for SMS Copywriting
1. Be Clear and Concise
Communicate your message simply and directly. Avoid jargon and unnecessary filler.
Example:
"Flash Sale! 30% off all shoes today only. Shop now: [link]"
2. Include a Strong Call to Action (CTA)
Tell recipients exactly what you want them to do.
Examples of CTAs:
“Shop now”
“Claim your discount”
“Reply YES to confirm”
“Visit [link] to RSVP”
3. Personalize When Possible
Use the recipient’s first name or reference previous purchases to increase engagement.
Example:
"Hi Sarah, enjoy 20% off your next order! Use code SARAH20 at checkout."
4. Create Urgency
Encourage immediate action with time-sensitive language.
Example:
"Ends tonight! Save 15% with code SAVE15. Don’t miss out!"
5. Use Clear and Recognizable Sender ID
Ensure recipients know who the message is from to build trust.
Step 5: Including Links and Shortcodes
Using Links
URLs in SMS should be shortened using reliable URL shorteners to save characters and enable tracking.
Using Shortcodes
Shortcodes are 5-6 digit numbers used for two-way communication, such as opt-ins and keywords. They simplify interactions and increase campaign interactivity.
Step 6: Compliance and Best Practices
Legal Compliance
Obtain explicit consent before sending marketing SMS.
Include opt-out instructions (e.g., “Reply STOP to unsubscribe”).
Respect Do Not Call (DNC) lists and regional regulations.
Frequency Management
Avoid spamming subscribers. Balance promotional and informational messages to maintain engagement.
Privacy and Data Protection
Secure customer data and be transparent about how it’s used.