Account-Based Marketing (ABM):

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mdabuhasan
Posts: 329
Joined: Tue Jan 07, 2025 4:57 am

Account-Based Marketing (ABM):

Post by mdabuhasan »

Relevance for Bangladesh: Businesses are looking for solutions to common pain points (e.g., supply chain efficiency, digital transformation, cost reduction). Content that provides genuine value builds trust and authority.
Example: A logistics company publishing a whitepaper on "Optimizing Cold Chain Logistics in Bangladesh" and promoting it on LinkedIn.

Tactics: Instead of casting a wide net, ABM identifies a specific list latvia cell phone number data of high-value target accounts and then creates highly personalized, multi-channel campaigns to engage all key stakeholders within those accounts.
Relevance for Bangladesh: Ideal for businesses with a small number of very large potential clients (e.g., selling enterprise software, large-scale construction projects).
Example: A construction firm targeting a specific real estate developer in Rajshahi, sending personalized proposals, case studies, and arranging direct meetings with key decision-makers.
Webinars & Virtual Events:

Tactics: Hosting online seminars or workshops on industry trends, best practices, or specific solutions. These are excellent for capturing qualified leads (attendee registrations) and demonstrating expertise.
Relevance for Bangladesh: A cost-effective way to reach a broad B2B audience without physical travel. Topics like "Export Opportunities for Bangladeshi SMEs" or "Digital Transformation for Manufacturing" can attract relevant audiences.
Example: A business consulting firm hosting a free webinar on "Navigating Tax Regulations for Startups in Bangladesh."
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