Lead Scoring: How to Prioritize Hot Leads

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All leads are not created equal. Some are just browsing, while others are ready to buy. Lead scoring helps you rank leads based on how likely they are to convert, so your team can focus on the most promising ones.

Here’s how it works:

Assign Points for Actions:

Opened an email = 5 points

Downloaded a whitepaper = 10 points

Requested a demo = 25 points

Visited pricing page = 15 points

Use Demographic Fit:

Right job title or industry? Add more points.

Wrong company size? Deduct points.

Set a Threshold:

When a lead hits, say, 50 points, send them to sales.

Below 50? Keep nurturing through email sequences.

Tools like HubSpot, ActiveCampaign, and Zoho offer lead scoring systems built-in. They morocco number dataset automatically track and score based on your criteria.

Lead scoring ensures your sales team spends time with leads that matter — improving productivity, closing rates, and ultimately, revenue.