Google Search Console (GSC)

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Performance Reports: Identify which keywords are bringing users to your site, their click-through rates (CTR), and average position. Optimize content for underperforming but relevant keywords.
Coverage & Mobile Usability: Ensure your site is indexed correctly and is mobile-friendly. Address any errors.
Core Web Vitals: Monitor page experience metrics (loading speed, interactivity, visual stability) which impact search rankings and user experience.
B2B Lead Generation on Google
For B2B, Google lead generation is typically more focused on problem-solving, thought leadership, and reaching specific professional audiences.

1. Google Ads (PPC):

Search shandong cell phone number data Campaigns:
Keyword Strategy: Focus on problem-oriented keywords, solution-based keywords, and high-intent commercial keywords (e.g., "CRM software for [industry]," "cloud computing solutions," "IT managed services"). Use long-tail keywords that indicate strong intent.
Ad Copy: Highlight business benefits, ROI, efficiency gains, and address specific pain points. Use professional and authoritative language (e.g., "Increase Sales by 30%," "Reduce Operating Costs").

Ad Extensions: Crucial for providing more information. Use sitelink extensions (e.g., "Case Studies," "Request a Demo," "Pricing"), structured snippets (e.g., "Solutions: SaaS, Consulting, Training"), and lead form extensions. Call extensions are vital for direct sales inquiries.
Audience Targeting: Beyond keywords, use audience segments like "in-market" audiences for business services, custom intent audiences (based on URLs visited or apps used), and customer match (uploading your existing client list to target similar businesses).
Display Campaigns:
Targeting: Target specific websites relevant to your industry, specific topics, or placements where your B2B audience congregates online. Use in-market audiences for businesses.
Remarketing: Show ads to businesses that visited your website but didn't fill out a form or request a demo.