Strategic Use of Custom Questions for Qualification

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mdabuhasan
Posts: 329
Joined: Tue Jan 07, 2025 4:57 am

Strategic Use of Custom Questions for Qualification

Post by mdabuhasan »

B2B forms are typically longer than B2C but still aim for efficiency. The goal is to gather enough information to qualify the lead without deterring submission.
Example Fields (B2B - for a Software/SaaS company):
Full Name (Pre-filled)
Work Email (Pre-filled)
Phone Number (Pre-filled)
Company Name (Custom Short Answer)

Job Title (Custom Short vietnam cell phone number data Answer/Dropdown: CEO, Manager, IT Head, Other)
Custom Multiple Choice: "What is your company's primary industry?" (Dropdown: Manufacturing, IT, Services, Retail, etc.)
Custom Multiple Choice: "How many employees does your company have?" (Dropdown: 1-10, 11-50, 51-200, 200+)
Custom Multiple Choice: "What is your timeline for implementing a solution?" (Dropdown: Immediately, 1-3 Months, 3-6 Months, Just Researching)
Professional and Problem-Solution Focused Intro/Context Card:

Clear, benefit-driven headline addressing a business pain point.
Professional imagery (e.g., office settings, data dashboards, solution graphics).
Highlighting expertise, ROI, and core benefits for businesses.
Example for a B2B Logistics Solution (Bangladesh):
Image: Modern warehouse with efficient logistics operations.
Headline: "Optimize Your Supply Chain: Reduce Costs by 20%!"
Description: "Facing logistics challenges in Bangladesh? Our smart solutions streamline your operations."
Benefits: "✓ Real-time Tracking," "✓ Inventory Optimization," "✓ Faster Deliveries Across BD."
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