The Importance Of Knowing What Each Of Your Email Subscribers Is Worth

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The best marketing is word of mouth and email automates that as you can encourage your email subscribers to simply forward your emails to drive awareness and additional email subscribers.

The Importance Of Knowing What Each Of Your Email Subscribers Is Worth
If you are an ecommerce company with an online store, you have a lot of goals. You want to build community. You want to grow awareness. You want to build up your social followings. But, your primary goal is to drive sales and, even more importantly, drive profitable sales.

I have already said that email marketing for ecommerce can be your most profitable marketing channel. But, to make this channel successful, you had to do what so many other ecommerce companies don’t do – you have to determine how much each of your email subscribers is worth to you. By doing so, you are able to:

Create predictability in your business
For you to scale your ecommerce business, you must have hong kong telegram phone number list predictable growth channels. If you don’t know how much an email subscriber is worth, you can’t create the predictability needed to invest in email as a channel.

predictability to forecast
Determine the true ROI of your email list-building efforts
If you don’t know how much an email is worth, it’s impossible to determine the ROI of marketing efforts that are designed to specifically grow your email subscribers.

More accurately determine the real ROI of your other channels
One of the dangers in ecommerce marketing is that you turn off channels that actually are profitable but you don’t realize they are. For example, you may test Facebook ads, and those tests will show that your ROAS isn’t high enough. A bunch of people may come to your website but too few people make a purchase. For that reason, you may turn off Facebook ads.

But, what you don’t realize is that people love your store but aren’t ready to buy right now. So, they add their name to your email list. If you don’t know what your email subscribers are worth, you may not factor this into your Facebook ad buying and turn off campaigns prematurely.

Ecommerce Success Is Math
There is an art to ecommerce. You have to have great products. You have to have a nice store. You have to have something you are passionate about. But, you also have to know math. And, in math you have to assign a value to each part of your funnel.