An image showing what seasonal SEO is.

[kexej28769@nongnue]

What is Seasonal SEO?

Seasonal SEO is the concept of driving conversions during periods of increased interest.

Now, this could be one of many reasons. It can be event based. It can be time based. This can be caused by a product. So some examples that come to mind when they are event based, let's say it's Valentine's Day or it's Mother's Day or Father's Day. When it comes to a specific period, it could be because it's the end of the year or January or summer.

Then, when it's product-based, it's usually around the teacher database of a new product launch, like a new iPhone, or a new MacBook, or something like that.

Important question to ask
The question you always have to make sure you ask when working on any new website is, "When are our peak periods?" It is very important for us not to assume when there are peak periods, that you actually ask for it and to factor it into our SEO strategy.

So the way I like to divide is this concept of what happens before the peak, what happens during the peak, and then what happens after the peak, and that's what we'll go through now one by one.