In the business environment, it is considered the most reliable and authoritative form of messaging. In fact, by 2024, Statistics projects that at least 4.48 billion users (almost half of the world's population) will become email users.
That being said, every marketer has the goal of maximizing their email marketing efforts. If used well, email marketing can provide a multiplier effect to the business. It can act as a lever that provides multiple outputs with minimal inputs. However, for any strategy to work, efforts must be made in the right direction.
When it comes to email marketing, there are a few efforts that are considered to be the most successful:
Simplify the subscription process
Email marketing starts with a mailing list. You need subscribers or opted-in users to be contacted via physical therapist email list email. To build the email list, you need to have a streamlined signup process. Why should it be streamlined?
The easier it is for users to share their email addresses, the faster your email list will grow. Buffer’s success story proves this. What Buffer did was create multiple avenues for users to sign up. This included a slide offering a form or lead magnet, HelloBar, a postscript, social sharing, and so on. This made it easy and convenient for users to share their email addresses as well.
Email Marketing
Along with social media, email marketing is one of the most crucial content distribution channels. If you have a solid email list, you can maximize the visibility of your blog, eBooks, white papers , and similar collateral through email newsletters.
In fact, you can even partner with other popular newsletters in your domain to feature your content in their newsletters.
Keep in mind that you won’t be alone in this. At least 93% of B2B marketers report using email to distribute their content. MarketingProf B2B Content Marketing: Benchmarks, Budgets, and Trends 2018: North America Research.