How can the index be used effectively?

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It only makes sense to use it as an approximate value. It can provide insight into how a website is performing from an SEO perspective, but it shouldn't be used as the sole metric for SEO analysis.



How the value changes over time can provide insights that are very important for digital azerbaijan phone number data strategy: For example, the results of SEO measures can be examined or the effects of Google updates can be observed. The index is also well suited for comparisons with competitors.



Some SEO tool providers offer the option of defining custom keyword sets to calculate a specific visibility index. This is a useful approach, as it allows you to better assess your competitive position. To do this, define as many relevant search terms as possible as the basis for the calculation—at least 100.



Website Relaunch Guide


How can visibility be increased?
The more content there is on the website, the more it can rank for keywords. Therefore, the motto is: Content, content, content! This increases the chance of ranking for additional keywords and increases visibility. But be careful: quality over quantity still applies here. Content that offers added value for users is given priority by the search engine. To improve the overall visibility of the website, you can try to rank for keywords that have a higher search volume. However, you have to weigh up the higher search volume and the higher competition for this keyword. A third option is to improve rankings. To do this, you can select keywords that rank on the second page of the SERPs and try to optimize the content.