Make sure your page is in the top 10 of Google's SERP for your target keyword.
Check what type of snippet is currently present: a paragraph, a list, a table, or a video.
Optimize your page accordingly: add definitions, structure it as a step-by-step guide, add text fields and other content blocks with FAQs or numbered lists, etc.
Use custom images
Forget the generic visuals of stock image libraries: pages with unique, custom visuals outperform those using stock photos.
How come?
Custom images are another signal to search engines that your content is original and provides something new or valuable to users. While other websites repost the same stock images over and over again, do your best to design original images for your WordPress content.
Infographics, screenshots, mind maps, statistics, charts and more – you can create them optometrist accurate email list with free graphic design tools like Canva or VistaCreate . Kill two birds with one stone:
Original images encourage actions with backlinks to the source. (This will boost a backlink profile.)
Custom images are another way to get into featured snippets. Like this one:
As you can see, the information snippet comes from one website, while the images come from others!
Optimize them like a boss: name them accordingly (use keywords in file names, hyphens between words, and be concise) and use descriptive alt texts when inserting images into your WordPress admin panel.
It will give Google clues about the contexts of your images.
Wrap Up
Search engines are getting smarter and more innovative every year, forcing content creators to count every detail. And while standard on-page SEO practices still work, we need to take it a step further and implement some advanced tactics to outperform the competition.