Follow-up actions to take to maximize conversions on inactive carts
Popups are just the beginning of the customer re-engagement process for your inactive carts. To further maximize conversions from inactive carts, consider implementing follow-up actions as described below.
Retargeting Inactive Carts with Emails
Email retargeting campaigns can be very effective in nurturing and converting inactive cart users.
Send personalized emails reminding users of their abandoned carts, offering additional incentives, and providing relevant product recommendations. Use compelling subject lines and engaging content to encourage users to revisit their carts leads for commercial real estate and complete their purchases.
Launch retargeting campaigns on social media
Social media platforms offer remarketing opportunities to inactive cart users. Use targeted ads and sponsored posts to reach users who have shown interest in your products.
Personalize your messages based on abandoned items or cart preferences and provide links that take them directly to their carts or checkout pages.
Offering excellent customer support can make a significant difference in converting inactive cart users into satisfied customers. Live chat tool functionality or providing clear contact information, allowing users to easily ask for assistance if they have questions or concerns. Timely and helpful responses can build trust and overcome any obstacles that may prevent users from completing their purchases.