Marketing (Email & Marketing Automation)
Discounts (CRM and Sales Engagement)
Bundles (A combination of sales and marketing)
Transactional Email (API + SMTP for websites or apps)
The first step is to determine what services you require. If you are looking for a simple email automation solution, the first option would be preferable.
However, to take it a step further, you can add CRM and sales engagement features to effectively manage leads and help you track and manage lead information.
Let's say you need to send emails that customers can interact with and respond to. In that case, you'll want to look into a transactional email plan.
At this point, you may feel a little overwhelmed by these categories and plans. Don't worry. We'll break down each category and plan in the next section to make sure you have a good understanding of what to expect from ActiveCampaign.
One of ActiveCampaign's biggest strengths is its transparency when it comes to pricing. Plus, there hotel email list are no account opening fees and you can try the software for free, which is a plus.
The following section will break down each ActiveCampaign category and give you an idea of how much a plan in that category might cost you.
Marketing
This option gives you access to key marketing and automation features, such as modal forms, landing pages, predictive sending, and more. Here are the plans available in this category.