Below in this article is a high-level and easy-to-understand comparison between the two that should help you make a better, more informed choice for your lead generation goals.
But first, what exactly are popups and what can they do for you?
To begin with, a popup is a banner or small window that will appear with priority over other elements while browsing a website. The purpose of a popup is to capture the attention of the browser and seemingly induce it to perform a specific action: sign up for a newsletter, copy a coupon code, subscribe to a mailing list, receive news about a product, etc.
Typically, it will allow the site visitor some interaction measures, such as the ability to enter data that allows signing up for a newsletter or clicking on a button.
Popups offer versatile options for promoting business goals across devices. You can also maximize the forex email list potential of a popup by trying out different types like exit intent popup , lightbox popup, gamified popup, or countdown popup.
Are Popups Still Relevant?
If you are a marketer, salesperson or business owner, popups can be the reason to grow your email list, reduce bounce rate, prevent cart abandonment , improve customer retention, influence repeat customers, increase time spent on your site, improve lead generation, promote your content and, perhaps most importantly, increase your conversions and sales.
As a user of the website, you can easily return to your cart, contact a company, change preferences to your liking, sign up for exclusive offers, learn about limited-time deals you probably wouldn't see otherwise, conveniently get discounts, and get in-depth recommendations along the lines of things you already like.