Creative is the most important paid social factor

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In 2022, the key to success in performance marketing is not targeting or bidding strategy, but creativity. This isn't a controversial statement. By now, everyone probably knows the importance of creative for effective paid social marketing .

Creatives are the most important success factor and the biggest growth lever in paid vietnam phone number data social, but scaling requires a lot of creatives, repeatedly (keyword: creative fatigue). They also need a certain communication or storyline to avoid being doomed to failure from the start.

Native content is already very important on meta platforms, but it's even more so on TikTok. Ad creatives must fit seamlessly into the context of the platform to perform well. One way to achieve this is by using TikTok fonts . Here are some more tips for your TikTok marketing strategy .

Quantity, quality and platform fit are all equally important, and delivering them consistently is not easy.

TikTok Creative Center
The TikTok Creative Center can help you with this! It gives you insights into current trends in hashtags, songs, creators, and videos, as well as an overview of top-performing ads.

From this, you can derive creative concepts for yourself that capture current trends and integrate natively with the platform, as well as gain inspiration from other top-performing ads. In addition to the well-known Meta Ad Library, this is another great way to get inspiration for ad creatives!