TikTok Video Ads Best Practices - Directly Applicable Tips

[sakibkhan29188]

1. Film in high resolution
The quality of TikTok video ads is important, so you shouldn't let poor-quality videos ruin your message. The majority of the most successful TikTok video ads—83.2% to be exact—have a video resolution of 720p or higher. These videos increase the number of views by an average of 5.4%.


They are: TikTok

2. Make some noise
Incorporating audio into TikToks is a must in our sound-driven world—it could be a song, mexico phone number data a voiceover, or simply yourself speaking to the camera. 93% of top-performing TikTok video ads use audio, with adding any kind of audio leading to a significant increase in impressions compared to TikTok video ads without audio. Computer voice overlays like the one you see in the video are currently trending on TikTok.


They are: TikTok

3. Be brief
Ultimately, the length of your TikToks should match the message you're trying to convey. Overall, however, research shows that shorter TikTok video ads perform better. One in four top-performing videos are between 21 and 34 seconds long and average 1.6% more views.

4. Varied scenes & videos
Of course, the topic of product placement has also become prevalent on TikTok. Users appreciate a variety of different shots and angles when it comes to product presentation. This explains why 99% of the most successful TikTok video ads in e-commerce are diverse. TikTok video ads with many different scenes generate 40.6% more views than TikTok video ads that only feature one person on screen promoting the product without B-roll or supplementary footage. Here's an example from our client Natapura.


5. Full screen mode
TikTok offers a full-screen experience, which is utilized by more than 98% of the best-performing TikTok video ads. Compared to videos that poorly fit the screen and display empty black space and screen borders, TikTok video ads that utilize the full 9:16 aspect ratio see a 60.5% increase in impressions.