General core algorithm updates

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Phantom Update: Faceless and NamelessA phantom update usually doesn't affect a specific area of ​​a website (content, links) or specific search results (local, freshness), but is often difficult to grasp and define due to the wide range of factors affected. What the updates in 2015 and 2016 have in common, however, is that the phantom update impacted large brand sites and e-commerce sites with many categories. This included, for example, OTTO. Furthermore, the lesson from all three phantom updates was: Create good content that best satisfies search intent.

There is no such thing as "the one" phantom update iran cell phone number list from Google. Especially between 2015 and 2017, there were repeated phantom updates. The term "phantom updates" simply refers to the uncertainty immediately following the update, as it's initially unclear which pages will be affected by the algorithm update.

Google's information policy was not necessarily transparent at the time, but the information released by Google employees, for example via Google+ or Twitter, is usually correct.

So, if you google "phantom update," you'll get a correspondingly diverse range of search results. In many cases, it will have been a core or quality update that was never officially confirmed. Nevertheless, many SEOs tried to sniff information out of Google employees like Gary Illyes.