With the update, the algorithm's language understanding was given a semantic basis. Google relies on natural language processing (NLP, which combines insights from linguistics with methods from computer science) to better understand human language—both written and spoken. This naturally affects the results in the SERPs, but is also the basis for voice search and smart assistants.
But first, let’s look at the SERPs: Until now, search results poland cell phone number list were displayed for individual words of the keyword.
For example: tax.
The word "Steuer" has two meanings in German: It is a steering tool, but it also refers to financial levies. Only through context can the interlocutor assign the current meaning. But what does a search engine do?
Thanks to the Hummingbird update, it also uses communication that has already taken place: search history and documented browsing behavior. Clicks on individual search results for a keyword are also evaluated. The results are used to identify the most likely search intent.