How do I become an influencer? 5 tips for more success

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The profession of "influencer" is nothing new. People who express their opinions and thereby persuade others have existed for a long time. The success of social media platforms in recent years has not only changed the perception of this profession but also highlighted its effectiveness. Privileges such as free products or invitations to glamorous events, once reserved exclusively for celebrities, now seem accessible to everyone.

The market research institute Morning Consult found that approximately 86% of Americans between the ages of 13 and 38 aspire to a career as an influencer. But how realistic is such a career? What steps do I need to take to gain followers? What reach is necessary to earn money as an influencer? Is Instagram the right channel for this? How do I become an influencer? You'll find the answers in the following article.

1. Find your own niche
Whether it's fashion, fitness, finance, or nutrition—every topic has its place in the influencer world. But if you want to stand out from the crowd, you need to create a niche that ideally doesn't yet exist. The more specific the chosen topic, the better. Specialization ensures a unique selling point that helps you stand out from the ever-growing competition. Influencers cayman islands phone number data usually find their niche using different approaches. Two recommended options are: You specifically choose an area you have knowledge of and delve into it in depth . Or you consider what you yourself would like to achieve from an Instagram influencer and which topic is perhaps not yet sufficiently covered .

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2. Choose the right medium
Anyone who wants to start out as an influencer should initially focus on one medium. Do you want to start a blog, become an Instagram influencer, host a YouTube channel, or a podcast? Consider where your target audience spends most of their time. Only once your main channel has started to show some success does it make sense to connect it with other social media channels. If you immediately try to be omnipresent on all popular platforms, the quality of your individual content may suffer.

Pro tip : Instagram is the leader in social media, so it's worth starting your influencer career on this platform.

3. Deliver high-quality content
Instagram thrives on high-quality images. Image quality should therefore meet a high standard and be of high resolution. However, that doesn't mean you have to equip yourself with the most expensive camera. What's much more important is that the content of the images and videos matches the target audience and meets certain basic quality criteria. This will especially contribute to the quality of a post if you create entertaining captions, image texts, or sharepics . To market yourself credibly as an influencer, a unique visual language and a consistent look are essential. So, stay true to your style as an influencer to be perceived as professional and authentic by those around you.

Tip : AI is playing an ever-increasing role in image production and editing, as it provides fresh and new ideas for content creation. Try out different tools when creating AI images .

AI is also becoming increasingly relevant from the perspective of companies that use influencers for their marketing: The Benchmark Report 2024 states that 63% of the companies surveyed are already using AI or plan to use it to find suitable influencers or to carry out influencer campaigns.

4. Post actively and consistently
Posts, Stories, Reels: Instagram offers a variety of ways to connect with your target audience and position yourself as a brand. Successful influencers use their reach to focus on the topics that matter to them, ideally daily. This is the only way to stay in the minds of their followers. Those who aren't active, don't regularly find content topics , and rarely post can quickly be forgotten.

Instagram Stories, for example, offer an ideal opportunity to share personal insights and thus ensure even greater authenticity. (>> Learn how to repost, create, and download Instagram Stories .) Stories also open up the opportunity for quick, uncomplicated interaction with the community. Only by consistently demonstrating your presence can you maintain and even grow your follower base.

Tip : There are certain days of the week and times of day when users on Facebook, X (formerly Twitter), Instagram, and LinkedIn are particularly active. Use these times to post your content. This can increase the visibility of your posts. Learn more in our article "The Best Time for Your Social Media Post !"

5. Skillful self-marketing
Influencers work with companies that target a similar audience with their products or services. Influencers want to leverage their reach to advertise themselves. Are you an established influencer with a solid follower base of at least four figures? Successful influencers who are suitable advertising media are usually contacted by relevant companies. The 2024 Benchmark Report shows that 44% of the companies surveyed work with nano-influencers (1,000-10,000 followers) and 26% with micro-influencers ( 10,000-100,000 followers), but only 17% work with macro-influencers (100,000-1 million followers) and 13% with celebrities (1 million or more followers).