Install user journey addon in WordPress

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If you use MonsterInsights, the User Journey add-on can help you track customer journeys on popular WordPress ecommerce platforms like WooCommerce, Easy Digital Downloads , and MemberPress .

For example, in WooCommerce you can view a user's entire journey, including all interactions, times, and durations.

For more details, check out our guides enabling customer tracking in WooCommerce and tracking the customer journey with MemberPress .

User journey in MonsterInsights
For websites that can receive a lead generation focus, using WPForms with the User Journey add-on is a great solution. It shows the referral source that brought users to your site and the path they took before submitting a form.

Quick Note : We have personally used WPForms on several websites for our other brands and have bulgaria telemarketing data helped our clients set it up on their sites. We believe it offers the best and easiest approach to creating forms and integrates seamlessly with many of the most popular WordPress plugins.

For more details, check out our WPForms review .

This information helps you understand which content engages users most effectively. Learn more about our comprehensive guide to tracking the user journey on WordPress lead forms .

Heatmap tools are another essential part of a website development review. They visually represent how visitors navigate your pages, providing insights that raw data alone cannot.

We personally recommend Microsoft Clarity , which we use for many of our brand websites. It’s a free tool that offers heat maps, scroll tracking, and click tracking.

To get started with Clarity, see our guide on installing Microsoft Clarity analytics in WordPress .