FAST TV Channel on Amazon Freevee [Deadline] Streaming wars heat up as each side vies for TV ad budgets [WSJ] ARTIFICIAL INTELLIGENCE, DATA, AUTOMATION How AI has evolved in one year. The difference will shock you [Presse-Citron] AI political campaign is already underway [CNN] This ChatGPT-Like AI Could Be Able to Read Your Mind [NYT] MONETIZATION, BUSINESS MODEL, ADVERTISING Vice Media Reportedly Close to Bankruptcy [CNBC] Reach (publisher of the Daily Mirror.
Express and Star newspapers) blames revenue decline poland whatsapp number data 5 million on Facebook changes [The Guardian] How Substack helped the FT persuade readers to pay for newsletters [Press Gazette] TikTok Launches Advertising Offering for Publishers [WSJ] TOOLS Reddit Makes It Easier to Share Posts on Social Media [Engadget] AI Tools (Besides Writing) Every Journalist Should Know [IJnet] Microsoft's Bing AI chatbot will now let users post images and ask questions about them [Bloomberg] ES with Kati Bremme, Myriam Hammad and Erwan Le Gal as a “trusted mediumA” and for nowA the star remains the human host.
For nowA AI is mainly used in the creation of audio commercialsA an area where it excels by quickly generating voices and scripts tailored to specific campaigns. HoweverA when it comes to podcastsA the challenges multiplyA particularly due to the absence of cookiesA which are a traditional pillar of ad targeting on the web. This absence complicates the work of advertisersA as it becomes more difficult to track and understand Dataener preferences.