Before concluding a deal and providing

[hasibat1107]

Keep track of your competitors: which influencers did you order advertising from, in what format.
Analyze the results of advertising integration: how many likes, comments, views, clicks on the link.
Find a few influencers in different price ranges who have already worked with similar topics.
The brand does not buy guarantees in subscriptions or sales. From the influencer, the business buys ads about its brand, which provides recognition.

Tatyana : "payment details, influencers mobile phone numbers data additionally stipulate that they do not guarantee sales. Brands make a choice and agree to the terms. If a blogger has completed their work according to the TOR (technical assignment), published an advertisement on time, in good quality - did everything as the brand asked and there are no sales, in this case it is not their fault. Perhaps the brand did not finish the job, the TOR did not meet the task, etc."

In the article «The ideal technical specification for a blogger is the key to successful advertising integration» you will find advice on how to correctly draw up technical specifications and avoid mistakes.

Content Analysis
Review your potential partner's content for the last 3-6 months. Pay attention to:

quality of materials;
tonality of communication;
frequency of publications;
alignment with your brand values;
availability and quality of marketing integrations.
Technical audit
Use specialized services to check metrics:

dynamics of subscriber growth;
engagement indicators;
audience geography;
demographic data;
the presence of bots and cheating.
How to Properly Agree on Cooperation with an Influencer? Blogger Outreach
Directly. A brand can write to an influencer in private messages on a social media page. However, this method will work when you are addressing microbloggers. Most macrobloggers and especially millionaires have a manager.
Advertising page. Influencers with a large audience have an advertising page, which is managed by a manager who answers standard questions about working with him, in particular about the price of advertising, date, format, etc.
Agency: Companies that want to learn more about a blogger look for agencies that have personal contacts with them and can contact them directly.
Important! Managers never provide personal contacts of influencers, especially at the discussion and approval stage.