Set a threshold: Make them spend a little more than usual: “Spend $50 and get a $10 gift card.”
Be clear: Tell them up front, “You get a $10 gift card when you spend $50 today.”
Set an expiration date: You want to get them back quickly, so make the gift card expire in about a month.
Track it: Observe how often people actually use the gift card to see if it makes a difference. Gift cards are one of the most effective sales promotion ideas.
Discounts are sneaky, but in a good way. You don't give the discount immediately, so it doesn't hurt your margins. Instead, people pay for the product and claim the discount afterward. It's like saying, "Hey, I'll make you an offer, but you have to work for it."
Example:
Menards offers an offer that gives you an 11% discount after your purchase. It's like binance database saying, "Sure, you pay full price now, but you'll get it back later." Discounts are classic examples of sales promotions that give customers the feeling of saving while maintaining upfront revenue.
How to do it:
Keep it simple: Tell people exactly how to get their discount. Don't overcomplicate things.
Let them know: Put it in front of them: on the website, in store, in emails.
Remind them: Send follow-up emails to make sure they remember to submit their rebate before it's too late.
You get a $10 gift card when you spend $50 today
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