This week, Instagram has enabled the option to "like" comments on posts . This is just one of the many new features it has been rolling out over the past six months, features that add new possibilities but also make managing this social network increasingly complex.
To make it easier for you and help you optimize your Instagram management , here are some tips you can start applying right away.
7 tricks to start managing Instagram now1. Know the performance of your posts and the characteristics of your followers for free
This summer, Instagram launched new Pages for businesses and brands , which differ from conventional profiles in two ways: they offer free statistics and add a "Contact" button to the profile . In fact, you don't need to be a business or brand to activate these two features: simply link your Instagram account to a Facebook Page via the "Settings -> Switch to Business Account" option. If you don't yet have a Facebook Page, you can create one right away and link it. And if you prefer, you can reverse the process at any time and convert your account back to a personal profile. One whatsapp number list thing to keep in mind: if you convert your profile to a Page and, when you post a photo on Instagram, activate the automatic posting option on Facebook, keep in mind that the post will not be published on your Facebook profile, but on the Facebook Page to which you have linked your new Instagram Page.
Once you've activated the Company Page option, your statistics will provide you with information about:
Weekly summary of your account's performance: with the number of impressions (times your images or videos have appeared on someone's screen), people reached (unique users who have seen your posts), and profile views, and a comparison with the previous week. This helps you see whether your visibility and impact are increasing or decreasing.
Top posts: Sorted by impressions, reach, interactions, likes, or comments, for both photos and videos (or both combined) in the last week, the last 30 days, the last quarter, the last six months, the last year, or the last two years. To find out which content has been viewed the most, generated the most interactions, or impacted the largest number of users. In short, what has been most or least successful.
Follower information: with the trend in the number of followers compared to the previous week, the percentage of men and women, their age range, and their location, both by city and country. Are you reaching the type of audience you're looking for?
Your followers' most active periods: with the days of the week and the times within each day when they're online. This can serve as a guide, for example, when scheduling your posts.