How to calculate the average basket?

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Average order value (AOV) is a key metric for online store owners looking to track their sales performance. Knowing this figure allows you to not only understand customer purchasing habits but also identify ways to increase your average order value. This guide will detail how to calculate your average order value and offer practical strategies to boost your sales and revenue.

What is the average basket?
The average basket value represents the average amount spent by a customer when making a purchase on your e-commerce site . It is the total amount of sales divided by the number of orders, which allows you to calculate a figure that helps you assess the profitability of your point of sale or online store.

Formula for calculating the average basket: Average basket = Turnover ÷ Number of orders

This indicator is essential for understanding gambling database customer purchasing habits and adjusting your marketing actions to encourage them to buy more and increase their average basket.

How to calculate the average basket?
To fully understand how to calculate the average basket value, you need to choose a relevant analysis period (daily, weekly, monthly). For example, if you generate €10,000 in revenue in a month with 200 orders, the average basket value would be €50.

Tools like Panierdachat or any other e-commerce website creation platform facilitate this tracking by automating data collection. Average order value can also be tracked via Google Analytics to analyze which distribution channels are performing best.