DJ School Alphen
This company may not be as big and well-known as Fit For Free or Coolblue, but they still know how to increase their brand awareness very well thanks to video content on Instagram. They entered into a partnership with unknown Dutch DJs and set a world record with a DJ marathon of ten days. They broadcasted this live via their Instagram and the DJs did the same via their own channels. Their brand awareness increased enormously and they even ended up in various well-known magazines, including Entertainment Business .
Guess
Guess started a challenge on TikTok with the hashtag #inmydenim. They challenge people to show off industry email list their denim clothes, going from badly dressed to well dressed. This went viral and the entries poured in. A great example of spreading brand awareness.
Online Marketing Agencies
Various freelance online marketing specialists, but also large online marketing agencies regularly post messages on social media in which they announce a free webinar. Webinars have never been as popular as they are now. You can't go to events, networking drinks and conferences now. So make sure you represent your company online and show that you have the right knowledge.
Webinars are perfect for projecting authority and showing that you are professionals. You also provide extra service by giving away information and helping customers. In return, you not only build brand awareness and show that you know what you are talking about, but you also build a relationship for the future. Because as soon as someone needs help with something and needs your service, they are more likely to come to you than to your competitor with whom they have not yet built a relationship.