It is clear that social media can offer enormous opportunities for companies. In the past, traditional media such as print, radio and TV were mainly shooting with a shotgun. Now, with social media, we can address our target group at the right time, with the right message and on the right platform.
Collecting data
What matters most for companies when we talk about social media is collecting data from the target group. And a lot country email list too, as we say in Brabant. In an ideal world, companies always handle the data of individuals in an honest way. The idea is: 'We make it as easy as possible for the consumer to find what he is looking for and offer him relevant content, while the advertiser in turn can use his marketing budget efficiently and help his ideal customer in the best way'. This should be
But unfortunately, we don’t always live in a fair and honest world. That’s exactly why on May 25, 2018, the so-called GDPR legislation came into effect in Europe. And in 2019, social media giant Facebook was reprimanded and fined a record $5 billion by the US Federal Trade Commission for privacy scandals.