It was clear that Instagram was all about expressing your own creativity.
Kevin Systrom emphasized that everything on the gram had to have a certain aesthetic. Even when advertising started in late 2013, it was Kevin who personally approved (or rejected) every ad before it was thrown into the feed. This desire to create something beautiful stood in stark contrast to parent company Facebook, where everything was (and still is) about growth, measurement and personalization. Beautiful or not, as long as it led to more users and more time in the app.
That everything had to be beautiful to get likes, made users live for taking an Instaproof photo. Making your buy bulk sms service life more beautiful than it is with filters and traveling to locations that are enviable.
Young people in particular appeared to become unhappy from seeing the beautiful lives and popularity of others. Several studies have shown that young people are influenced by what they see on social media and develop anxiety disorders or become depressed as a result. The makers of Instagram took this to heart, because they used artists and influencers to stimulate healthy #mentalhealth .