Creating social media guidelines for corporate content for your employees is still useful and relevant. Why is it useful to make agreements about social media? And what do you record for employees? Tips for creating guidelines for your social media policy.
Social media guidelines are not meant to set rules, so that employees feel inhibited. The guidelines should mainly inspire enthusiasm. You do this by emphasizing what is possible and allowed. So look at it from a positive statement.
And actually that is not so new. Just look at this example from Adidas from 2011. In practice I notice that phone number list social media guidelines for corporate content are often no longer drawn up. And that is a missed opportunity. These guidelines help to better spread your message in terms of content and form. And that in turn has a positive effect on the social media policy.
By the way, a statement for both employees who can share via the company account and via their own account ( employee advocacy ) is very useful. Then you have clarity. So let's list why it is useful to develop social media guidelines for your employees.
1. Encourage employees to share company content
Employees are important ambassadors with a relevant network and can play a major role in spreading the organization's message.