A new year has begun, and if there’s one year we’re excited to look forward to, it’s 2021. “Influencer marketing is set to be bigger than ever in 2021,” reads the headline Later . Sounds promising and something you should invest in, right? But which aspects of influencer marketing are calling for your attention? What’s the focus this year? In short, what are the trends for 2021?
2. Authenticity is the key word
3. A focus on influencer fraud
4. Brand ambassadors for your campaign
5. Choose video
The pandemic has had an effect on the way we use social media and how we view influencers buy phone number list The National Social Media Survey shows that the number of Dutch people aged 15 and over who are active on social media has increased from 13.5 million to 13.7 million in the past year. And we mainly use social media to connect with others now that we are 'locked up' at home.
This also applies to connections with influencers. Recognizability is the key word here. We want to see real people who live in the same reality as we do. So no superficial images or people with an excessive lifestyle. We want genuine content and interaction and as a result the following trends for influencer marketing demand our attention.
1. More collaborations with micro and nano influencers.