Here too, the format is full-screen mobile, so 9:16. A fun way to elaborate on your product. Trigger your followers by placing a short preview of your content on your feed or in Stories.
Instagram Guides
The newest feature of Instagram is Instagram Guides . This guide can only be used organically job function email database and can, among other things, consist of a collection of previously posted videos on your timeline or Reels. Very useful to create an overview of a certain product group with advice and the possibility of shopping. You can supplement the images with text. Comparable to the instant experience of Facebook, a way to offer inspiration and therefore really leanforward content. A possible ideal format for the midfunnel ( consideration ).
Instagram guides
Facebook
Although many people think that nothing could be further from the truth. The channel is, next to WhatsApp, the most used social channel in the Netherlands with 9.3 million daily users (pdf). Moreover, Facebook is very affordable when it comes to purchasing video views compared to many other social channels. The target group on Facebook is slightly older than on Instagram. Facebook is well represented in a broad target group of 20-79 years. Ideal, therefore, if you want to reach a broad adult audience.