You can play the podcast whenever it suits you

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The next item whose rise is predicted for the year ahead is intensive audio advertising. When audio advertising is mentioned, the older ones will immediately think of the radio (we doubt that even a single household can find a radio receiver that is still in active use). Although the era of radio is dying, younger generations are likely to associate audio content with streaming and podcasting. Although the appearance of television contributed to the extinction of radio as the main medium (video killed the radio star), it seems that buy bulk sms service this time the situation will be reversed.

Namely, young people are constantly on the move, and audio material is available to them even when video material is not: while running, walking the dog, cleaning the apartment, traveling to work or school... , there is no eye strain, no hours spent in front of the screen. When it comes to marketing, what is crucial is to find out what type of podcasts your target audience listens to and what topics they are interested in. For example, if you sell sports equipment, you will probably want your ad to be heard on a sports or healthy living broadcast. An additional benefit is that listeners do not have the option to skip your commercial. They will simply have to listen to it. If you manage to get your business ad into a listening podcast, the audience is more likely to give your brand a shot, since your range is being recommended by someone they trust. If you are in the business of selling video games or equipment for consoles, the place for your ad is sure to be in the streams of famous gamers. Through podcasts, an intimate and authentic relationship with the audience is realized, and information reaches the audience even when a video message cannot.

Emphasis is also placed on interactive content. In order to retain your audience, it's no longer enough to come up with creative posts - your posts must intrigue and engage your audience. Content should be formulated through surveys or challenges. Interactive story ads on Instagram already today have a much better response than ordinary ads.