2. Provide staff with (possible) content to share on socials and also discuss striking content during the week start. Motivate the team to participate in the online strategy.
3. Discuss objectives. For example: the number of connection requests per month. Do not connect randomly, but with decision makers and their influencers. It is possible to grow the network in both quality and quantity.
4. Do you still want to advertise? Do this in the early phase so that the click price is low. A small side note b2b email list from me: do not distribute billboard material with the 'we-from-toilet-duck-story', but offer value and distribute content that appeals to your prospect on the challenges that he or she knows. Let your message resonate! Only then will you really get value for your money.
5. Try new platforms too. There is currently a huge growth opportunity in LinkedIn, but also Snapchat and TikTok. You really don't have to do only dances to stand out, but discover the possibilities that suit you and the organization.
Do you have any tips, insights or questions? Please share them in the comments.