Lead generation is the set of marketing actions carried out to obtain a greater amount of contact information from users interested in the brand. It's not an easy task: it's estimated that around 1 to 3% of total visitors can be captured as leads.
You need to know your audience very well and test the techniques binance data you're using until you find the right one. Keeping in mind that users voluntarily provide their information, you must deliver valuable content that warrants the exchange of information.
Lead generation is the set of marketing actions carried out to obtain a greater amount of contact information from users interested in the brand.
Through lead generation, we can generate a database to interact with potential buyers. The more leads we generate, the greater the chances of conversion.
Once the first contact is made, inbound marketing techniques are applied to guide the user through the sales funnel . We can't be too intrusive with the first contact. This methodology uses slower processes, but much more secure than simply presenting an advertisement to your potential client.