On higher plans, MailChimp allows you to perform highly relevant actions such as synchronizing with your store's traffic. This allows you to gather information about your visitors' journeys.
It also offers lead segmentation so that the content you send matches btc database he concerns and interests of different user groups. It also allows you to synchronize assets with the content manager, which you can use across accounts and social media.
With information from lead journeys, the system can infer customer needs and automatically send them personalized messages and triggers based on their activity.
The ability to integrate with CRM tools allows you to collect useful data to develop campaigns with better results. This information also makes it easier to create profiles for each user and send relevant content to each target group.
By unifying this information, the system can act quickly and automatically, whether you're connected or not.
We can therefore say that it has a great capacity for automating mailing processes and achieving a unique level of action independence. This increases response speed and ensures a good conversion rate in this type of campaign.