Both remarketing and retargeting involve creating ads to reconnect, through various channels, with a user who has visited your website or shown interest in your products or services. The purpose of these techniques is to remind them that you're there for them and that you have an offer to make.
These strategically targeted campaigns aim to quickly move users betting database through the conversion funnel, increase brand awareness, and expand sales opportunities.
Now, if you're wondering if retargeting and remarketing are the same thing, here's the answer: no, they're not, even though they're often used interchangeably. So, let's look at the differences between the two:
Retargeting sends ads to potential customers, while remarketing collects user information that is then used to send them sales emails. This data is collected through cookies, contact forms, and list building, among other things.
Remarketing isn't just intended to generate conversions like retargeting; it can also be used to position a brand or recommend content, for example.
The retargeting campaign is massive, and the remarketing campaign is implemented across multiple channels, preferably emails.