While we're focusing on marketing uses of Data Studio, the platform can also be used in sales, finance, business administration, or people management departments.
Below, we present the main features of Google Data Studio.
Graphics
Google Data Studio offers a number of ways to visualize your data:
Tables or PivotTables. Data is displayed in rows and columns: each rich people database column represents a specific metric or dimension, and each row displays the recorded data.
Scorecards. Scorecards are used when you want to represent a specific value of a metric or indicator.
Geographic map. Refers to a heat map that shows data variations based on the geographic area from which they originate.
Lines/Bars/Circles. You can use different representations to display data depending on the metric you want to analyze.
Time series. They allow you to represent the evolution of data over specific time periods.
Interactive Features. You can add various interactive features to all your reports.
In addition to classic charts, Data Studio offers dozens of visualizations created and supported by its partners that can be used to demonstrate your reports. Some of the most popular are:.