The main difference between this type of positioning and the more general SEO approach is its geographic component. This type of optimization strategy doesn't directly affect your website, but rather your Google My Business page.
Have you ever stopped to think about how many people are bc data taiwan searching for something like what you offer in the same area where your business operates, right now? Potential users are constantly searching near you, and the best thing you can do is be there for them when they need you.
When someone accompanies their search keywords with a geographic reference, such as "Theaters in Bogotá" or "Where to eat ceviche in Lima," Local SEO comes into play, which then modifies the way results are displayed . But even this doesn't require any geographic reference.
When users need to find something on Google, they look for the best options, which are usually the fastest and closest.
The latter has to do with the increase in searches conducted via mobile devices such as smartphones and tablets, which come with built-in geolocation systems.
In relation to this, the search engine will assume that the search they are performing will be better served by offering options close to where they are .
For Google, the location of the searcher is a highly relevant factor when it comes to filtering and classifying the results it will show.