In many cases, the role of the Content Manager is also outsourced , who is responsible for working hand in hand with clients to establish the relevant topics that will then be created by external collaborators.
According to a study conducted by the Content bc data europe Marketing Institute , at least 42% of companies surveyed have noticed positive changes by applying Content Marketing.
Let's take a look at the key reasons why outsourcing content creators might be a good fit for your agency.
Unless your company has a dedicated staff focused on content production, you'll likely need to outsource talent. Many marketing teams, in addition to their existing responsibilities, also take on content creation, and this ends up being detrimental to the overall strategy.
Hiring qualified people will allow you to leave production in the hands of experts who will generate quality content that is fully optimized for search engines.
This way, you can also dedicate your time to other essential marketing tasks and leave the planning, writing, and publishing of content in good hands.
Improve Budget Distribution
Outsourcing content production can also mean cost savings and greater flexibility for your company's budget.
Hiring full-time employees isn't the same as hiring freelancers and paying per piece delivered. This option allows you to allocate resources to different strategic areas of your company.