Additionally, by analyzing this data, you can target each of your marketing strategies to a specific group of people who will initially be your customers.
With that in mind, it's important to mention that the only way for your advertising strategy and investment to yield the results you expect is to target the right people.
As mentioned at the beginning, Lookalike is an advanced tool that linkedin database can help you reach that ideal audience that can generate the conversions you expect; but to take advantage of each of its benefits, you must know how to use it.
Now, the methodology for this tool may vary depending on the platform you're using it on. If it's Facebook, you can create a lookalike by following these steps:
Step 1: Choose a seed audience, or a group of people who have already interacted with your company's content. A good trick is to choose website visitors or customer lists.
Step 2: Select the number of users in your database. It's recommended that in this step, you can target an audience of between 500 and 1,000 people, if you have a small business or want to gain greater online recognition.
Step 3: Indicate the location where you want to find your buyer persona . If you're an international company, you can choose multiple countries. You can select an audience size that has similar characteristics to the locations you've already chosen.
That's it! As you'll see, using Lookalike on Facebook is an easy process; however, don't forget that defining a customer profile will vary in each case , as each person will have different behaviors.