Among the features that stand out in Real Time Bidding we have the following:
As we mentioned at the beginning, Real-Time Bidding is an twitter database advertising method based on supply and demand through an online auction in which advertisers and publishers participate.
The RTB auction process consists of an ecosystem where different advertising platforms interact with each other to sell ad impressions and advertising space on different digital channels.
But to better understand how this advertising system works, you need to know the following concepts:
Supply Side Platform (SSP): This is the platform where publishers offer advertising space. It allows publishers to set a price and select the theme they want to appear in their space.
Demand Side Platform (DSP): This is the other side of the platform, where advertisers connect to choose how much they are willing to pay for advertising space and impressions.
Ad Exchange: This is where the auction takes place, where publishers and advertisers meet.