Google Analytics 4 (GA4) offers several advantages over previous versions of the tool, including:
It offers relevant metrics for other digital properties, such as mobile apps, enabling centralized and unified measurement of what happens across different digital environments.
It can provide predictive metrics to understand the likelihood fusion database of a user being part of a conversion, which can be helpful in gaining better ROI control.
It allows you to easily export all your data to Big Query, making it easier to analyze and use in other tools.
Unify website and mobile app metrics to understand what's happening in both environments.
It is capable of eliminating data where the analysis does not present a specific conversion.
It can detect certain events by default, meaning it doesn't need to be activated to begin measuring on the website. This is a time-saving advantage.
It's true that Google Analytics 4 was introduced to replace Universal Analytics, as this new tool was a solution to the various user privacy restrictions that have been established online.